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Patricia Routh

Patricia Routh

Educator, Visual Culture Scholar and New Media Artist

Employed Open to opportunities
As an Assistant Professor and Course Director for the MA in Media Management at Coventry University, I have extensive experience in digital visual culture, media representations, user experience (UX) and user interface (UI) design, new media art, and interactive/immersive media. My research focuses on innovative approaches to understanding the impact of media on our world.

Additionally, I am a PhD researcher at the Centre for Addiction and Mental Health Research within the Faculty of Health Sciences at the University of Hull. My research project, which is part of the Suicide Prevention and Social Justice cluster, examines the relationship between suicide and media. This work further enriches my interdisciplinary expertise in visual art, media, and the social sciences.
  • Media Studies
  • Discourse Analysis
  • Visual Culture
  • Relational Aesthetics
  • Vernacular and Autodidactic Art
  • Machine gaze
  • Performativity
  • Play
  • Experimental narratives
  • Representation
  • Semiotic analysis
  • Digital Media Cultures
  • Identity
  • Memory
  • The Uncanny Valley.
  • Aesthetics
  • Subversion
  • Content Strategy
  • Usability Design
  • SEO and Marketing Strategies
  • Paper plan/Wireframing
  • Prototyping
  • Branding and Personas
  • PACT Analysis
  • Non-narrative Story
  • Elements and Principles of Design, Layout, Colours and Fonts
  • Gamification
  • Production Management
  • Branding Strategy
  • User Interaction Design.
  • Digital Video
  • Image and Web Content
  • Creative Writing
  • Sonic synced motion graphics
  • Programming
  • Media Writing
  • Programming Languages
  • Project Management
  • Creative Direction
  • Visual design and narrative.
  • Digital Photography
  • Motion graphics
  • Digital Painting
  • Audio
  • Digital Workflow
  • Screenwriting
  • Advanced knowlege of compression techniques and algorithms.
  • Understand the implications of psychological and sociological influences on web design.
  • Can perform web design and development, adhering to W3C web standards and can critically comment on graphic design and standards based web development.
  • High competence with digital audio, image and video formats and applications.
  • Awareness of the factors involved in Multimedia systems and the implications of multimedia formats, and types.
  • Knowledge of HTML, CSS, Actionscript, Javascript, Ajax and PHP.
  • In-depth knowledge of new & emerging modes of photographic production, graphic file types, file sizes, preparing files for all levels of resolution and postproduction distribution and consumption.
  • Reliable interpersonal skills in working with clients, advertisers, publishing agencies, and designers.
  • Patient, comforting and strong ability to place novice clients at ease.
  • Exceptional talent for capturing images that visualize a story or require a visual narrative of an event.
  • Knowledgeable of new and emerging post-production digital workflow.
  • Meet all deadlines on time, very fast post production workflow.
  • Exercise originality and have advanced technical proficiency with professional DSLR equipment.
  • In possession of equipment and software needed to produce work.
  • Advanced knowledge of digital video editing systems, including Apple Final Cut Pro, and Adobe Premiere.
  • Video work has been recognised and screened Internationally.
  • Media Literacy
  • Very creative, able to conceptualise innovative ideas and bring into fruition.
  • Experienced designing workflow and organisation for large projects
  • Solid knowledge of designing production logs,storyboards and screen decks.
  • Advanced proficiency in Adobe After Effects, Apple Motion and Adobe Flash.
  • In-depth knowledge of graphic file types, file sizes, resolution and broadcast colour.
  • Extensive experience with motion graphics, typography and design.
  • Excellent interpersonal skills in working with clients, advertisers, publishing agencies, and designers.